We advise high-profile artists, athletes, and cultural leaders on their strategic direct investments, equity-based partnerships, and new business ventures.

OUR PORTFOLIO

Advisory

  • Password manager, digital vault, form filler, and secure digital wallet, all managed in one secure place.

    +
  • Volumetric video company specializing in the capture, transformation, and streaming of real human holograms, for the Metaverse.

    +
  • Online broadcast network and entertainment platform specializing in after-show podcasts for television series.

    +
  • Free online marketplace for apartment listings with tools to help renters and property managers in their search.

    +
  • Clinical-stage biopharmaceutical company aiming to transform the treatment of mental health disorders.

    +
  • Sports media company providing coverage, breaking news, and analysis across every team and league.

    +
  • Brewing Company revolutionizing beer for the modern adult through craft non-alcoholic beer & hop-infused sparkling hop water.

    +
  • Austin's premier professional men's club in the Major Soccer League.

    +
  • App recognizing and rewarding sports fans with tickets, merch, access, experiences, and more.

    +
  • Organic wine brand that is vegan friendly, no added sugar or unwanted additives, transparently produced.

    +
  • Next-generation hospitality platform redefining the way in which people travel, transact and invest in short-term rentals.

    +
  • High protein, nutrient-dense, and gluten free pastas, pizzas, and more made from chickpeas.

    +
  • Socially conscious fine jewelry, beauty and accessories, hand-crafted with recycled gold and sustainably sourced diamonds.

    +
  • Clean, natural remedies designed to support energy and immunity by using effective hive-powered ingredients.

    +
  • Human Transformation platform that scales whole-person behavior change to boost organizational performance.

    +
  • Plant-based, vegan meat with a goal to create tasty meat substitutes that are better for you and for our planet.

    +
  • European style organic baby formula modeled after breastmilk using nutritionally complete USDA ingredients and pasture-raised dairy.

    +
  • Four-grain straight bourbon made from American Regenerative Grain.

    +
  • Online dating and networking application changing the way people date, create meaningful relationships and network.

    +
  • Natural beverage company creating plant-based dairy alternatives.

    +
  • Clear aligner therapy that provides a convenient and discreet way to straighten teeth using advanced custom aligner technology.

    +
  • Refreshing and bubbly cannabis-infused beverages that contain a microdose of THC and CBD.

    +
  • Grain and gluten free pasta, biscuits, pizza, and cookie dough using almond flour and simple, real ingredients.

    +
  • Award-winning sleep products, from quality-crafted and ethically built mattresses to sheets and more.

    +
  • Coffee shop favorites using adaptogens, probiotics, and superfoods to promote steady, long-term energy without the crash.

    +
  • Smoothies, soups, oats, lattes and more, built on organic, thoughtfully sourced fruits and vegetables.

    +
  • Lifestyle brand inspired by the iconic style, values and personality of founder Ellen DeGeneres.

    +
  • Complete platform for sustainable, impact, and values-aligned investing.

    +
  • Clean and safe skincare brand made with natural ingredients by dermatologists for current and expecting moms, babies, and kids.

    +
  • Apparel line of effortless, chic and comfortable denim and ready-to-wear pieces.

    +
  • Lifestyle brand and media platform bringing back the basics of human experiences and connection to the great American outdoors.

    +
  • Naturally alkaline spring water in a sustainable package, delivered to your door.

    +
  • Art curation company and developers of the Synograph™, a fully textured artwork printed on canvas using 3-D technology.

    +
  • gin & juice logo

    Spirits company and home of the award-winning, ready-to-drink premium gin-based cocktail.

    +
  • Hair products and semi-permanent hair color combining professional-grade pigments with a formula that conditions.

    +
  • National consumer packaged goods company and retailer striving to create the most authentic cannabis brands and experiences.

    +
  • Creator management and marketing platform for brands using the power of authentic content creator relationships.

    +
  • Online platform empowering independent therapists to launch and grow thriving in-network private practices.

    +
  • Developers of baby sleep solutions including the award-winning and FDA-authorized SNOO.

    +
  • All-in-one software offering employee scheduling, time clocks, payroll, HR, and more.

    +
  • Mission-driven private holding company that invests in and builds brands focused on healthier living and sustainability.

    +
  • Plant-based substitutes for meat products including their signature Impossible Burger.

    +
  • "Better-for-you" canned cocktails and hard kombucha.

    +
  • Bone broth and soups made with all organic ingredients and bones from 100% grass-fed cows

    +
  • Effective and clean medicines and health products that are accessible to all families.

    +
  • Calming and comforting pet products made with premium ingredients to help calm dogs from the inside out.

    +
  • A top selling category of alcohol in Finland and now a ready-to-drink canned cocktail in America.

    +
  • Global workforce mental healthcare solution offering evidence-based individualized care for employees.

    +
  • Plant-based meat substitutes made from nutrient-rich mycelium.

    +
  • Plant milk butter and cheese products, made with simple organic vegan ingredients and no added oils or gums.

    +
  • World-class arena in the Live Music Capital of the World - Austin Texas, hosting the biggest artists and acts on the planet.

    +
  • Multinational financial technology company providing payment infrastructure for cryptocurrency and non-fungible tokens.

    +
  • Premium, natural leather-like materials using a patented Fine Mycelium™ technology.

    +
  • Tech-first institution that delivers a new kind of apprenticeship program combining education, work and technology.

    +
  • Responsibly sourced and produced luxury knitwear using Mongolian cashmere.

    +
  • oneskin logo

    Science-forward skincare company centered on mitigating skin aging and longevity.

    +
  • outlaw logo

    Light beer made by the oldest brewery in the state of Colorado, Tivoli Brewing Company.

    +
  • Clean, clinically proven skincare designed for all skin types.

    +
  • Platform for investing in forest carbon capture projects, utilizing AI and satellite data for project evaluation and monitoring.

    +
  • Sparkling prebiotic sodas combining fruit juice, apple cider vinegar, and inulin prebiotics.

    +
  • Clean, hemp-based skincare, bodycare, and supplements.

    +
  • Electric brushes, refillable floss, and paste to make healthy oral habits simple and easy.

    +
  • Vegan, non-GMO and gluten free supplements designed to promote overall wellness.

    +
  • Non-GMO, vegan supplements made with traceable ingredients and backed by science.

    +
  • Telehealth company connecting patients with US-licensed professionals and health products entirely online.

    +
  • Music technology company known for innovative high tech musical instruments and software.

    +
  • Piercings by licensed nurses and retailer for hypoallergenic and nickel free earrings for sensitive ears.

    +
  • Mobile basketball video game that uses Web3 features and a "franchise model" to give players ownership.

    +
  • Refreshing, ready-to-drink iced tea that comes in a variety of flavors.

    +
  • Unified care coordination technology transforming senior living communities.

    +
  • Collection of hemp-derived, CBD products that support whole self wellness.

    +
  • Cloud-based customer relationship management software and applications.

    +
  • Clinically-studied probiotics to impact human and planetary health.

    +
  • Technology utilizing machine learning to help grocery stores dial in their orders to minimize waste and maximize profits.

    +
  • Continuous glucose monitor device for weight loss, empowering people to make healthy decisions on real-time data.

    +
  • Craft activity kits, DIY toys, and art supplies working to guide young makers and their families to create memories through play.

    +
  • "Better-for-you" candy free from sugar alcohol, artificial sweeteners, and added sugar.

    +
  • Grain-free pizza bites made with organic, clean ingredients.

    +
  • Sustainable designer swimwear without the designer price.

    +
  • Custom lawn and pest plans, plus personalized plant recommendations, using products backed by nature and science.

    +
  • Restaurant offering simple, seasonal, healthy salads and grain bowls made in-house from scratch with whole produce.

    +
  • Audio company building sound products for the future.

    +
  • Scientifically formulated coffee and canned beverages blended with adaptogens and functional mushrooms.

    +
  • American retailer of cowboy boots and Western-style apparel.

    +
  • Smart home gym revolutionizing fitness and strength training.

    +
  • Full-service restaurant brand that offers healthy and seasonal food made from real, high-quality ingredients.

    +
  • Platform that integrates government agencies and healthcare organizations, creating an expansive care network.

    +
  • Premium vegan hair products designed to nourish your hair, brows & lashes for overall hair wellness.

    +
  • Clean, cruelty-free, vegan skincare products designed for all skin types.

    +
  • First-of-its kind membership club that allows members to borrow designer handbags and switch them out through subscriptions.

    +
  • Online investment management service offering products and personalized advice to build long-term wealth.

    +
  • America's largest online Asian supermarket making Asian foods more accessible for all.

    +
  • Cell cultivated seafood from fish cells, starting with sushi-grade salmon.

    +
  • Source-to-pay software and services designed to empower energy professionals to streamline field operations.

    +
  • Sustainable, vapor distilled, alkaline water in the world's first 100% recycled bottle made with certified ocean-bound plastic.

    +
  • Healthy habit intermittent fasting app providing expert guidance, goal-based tips, personalized insights, and advanced tracking.

    +

The specific companies identified on this page were selected for inclusion based on objective, non-performance based criteria for the purpose of illustrating the types of investments, equity-based partnerships and new business ventures entered into by PLUS Capital clients. These companies are not representative of all the investments, partnerships and business ventures on which PLUS Capital has advised. It should not be assumed that any of the companies identified were or will be profitable, or that investments, partnerships and business ventures consummated in the future will be profitable or will equal the performance of the companies identified. In addition, there can be no assurance that similar opportunities will be available in the future (because of economic conditions, the availability of investment opportunities and otherwise). No discussion with respect to specific companies should be considered a recommendation to purchase or sell any securities or companies listed. Actual holdings will vary for each PLUS Capital client, and there is no guarantee that a particular PLUS Capital client will hold any or all of the companies listed. Logos are protected trademarks of their respective owners and PLUS Capital disclaims any rights associated with such trademarks.